Opinions that matter

We leave you confident that our experts know what they’re talking about. We offer expert opinions on the things that matter to you, and we balance them with other relevant opinions.

Balanced opinions

We measure the opinions of our experts against the opinions of other relevant sources, as well as the opinions of Which? members.

Make sure users don’t need to go anywhere else to validate what our experts say
Give relevant, useful - and where possible - curated opinions, all in one place
Give users everything they need to make informed decisions
Include informed opinions from our experts, opinions from other website users, & most importantly, opinions from people like you

Your opinions count

We help you get involved; welcoming your opinions and recognising their contribution to discussions.

Give users a platform for their opinions
Help users raise their status by getting involved
Show users that if they keep contributing, they get something in return
Show users that they can make a positive contribution to change. In doing so, they become part of the Which?’s mission - to make consumers as powerful as the organisations they deal with.

People like you

We show you opinions that are relevant to you.

This is based on:

What we know about them, for instance, whether they’re a member or non-member
What they’re doing, drawing on other things they’ve looked at, related items, or similar journeys
What they’re telling us, for instance, whether they’re in a couple, or have a family

A louder voice

You contribute to collective consumer power - you’re part of a community where your voice is heard.

Give users a voice, and help them to hear the voices of others
Show them that their voice is part of a bigger voice
Grow a community of people who want the same outcome